Brand Voice
Empowering & Approachable.
Econ´s Voice
• Knowledgeable but not complicated.
• Optimistic yet realistic.
• Innovative without being intimidating.
• Environmentally conscious and inspiring.
Key Messaging Principles
Simplify complex concepts.
Highlight tangible benefits.
Encourage sustainable choices.
Emphasize reliability and expertise.
Tone Examples
✅ "Harness the sun´s power for a brighter tomorrow"
❌ "Our photovoltaic cells utilize advanced semiconductor technology"
✅ "Join the solar revolution - it´s easier than you think!"
❌ "The process of converting to solar energy is multifaceted"