Brand Voice

Empowering & Approachable.

Econ´s Voice

• Knowledgeable but not complicated.

• Optimistic yet realistic.

• Innovative without being intimidating.

• Environmentally conscious and inspiring.

Key Messaging Principles

  1. Simplify complex concepts.

  2. Highlight tangible benefits.

  3. Encourage sustainable choices.

  4. Emphasize reliability and expertise.

Tone Examples

✅ "Harness the sun´s power for a brighter tomorrow"

❌ "Our photovoltaic cells utilize advanced semiconductor technology"


✅ "Join the solar revolution - it´s easier than you think!"

❌ "The process of converting to solar energy is multifaceted"