Typography
The typeface that defines the brand.
Primary Typeface: Geist
• Geist Regular: For body text and general content.
• Geist Medium: For subheadings and emphasis.
• Geist Semibold: For main headings and impactful statements.
Typographic Hierarchy
• H1: Montserrat Semibold, 32px
• H2: Montserrat Medium, 24px
• Body: Montserrat Regular, 16px
• CTA Buttons: Montserrat Medium, 18px
Spacing Guidelines
• Line height: 1.5 for body text, 1.2 for headings
• Letter spacing: -0.5px for headings, normal for body text
Usage Rules
• Use Semibold sparingly for maximum impact.
• Maintain consistent capitalization in headings (Title Case).
• Avoid using all caps except for short, impactful statements.
Web-safe Alternative
• If Geist is unavailable, default to Arial or Helvetica.
Remember, this typography reflects Econ's clear communication and powerful solutions in the solar energy sector.