The typeface that defines the brand.

Primary Typeface: Geist

• Geist Regular: For body text and general content.

•⁠ Geist Medium: For subheadings and emphasis.

•⁠ Geist Semibold: For main headings and impactful statements.

Typographic Hierarchy

• H1: Montserrat Semibold, 32px

•⁠ H2: Montserrat Medium, 24px

•⁠ Body: Montserrat Regular, 16px

•⁠ CTA Buttons: Montserrat Medium, 18px

Spacing Guidelines

• Line height: 1.5 for body text, 1.2 for headings

•⁠ ⁠Letter spacing: -0.5px for headings, normal for body text

Usage Rules

• Use Semibold sparingly for maximum impact.

•⁠ ⁠Maintain consistent capitalization in headings (Title Case).

•⁠ Avoid using all caps except for short, impactful statements.

Web-safe Alternative

• If Geist is unavailable, default to Arial or Helvetica.


Remember, this typography reflects Econ's clear communication and powerful solutions in the solar energy sector.