Color Palette
This primary palette forms the fundamental color scheme of the brand.
Our primary colors are econ yellow, white, and black. As supplementary colors, we have a blue and gray.
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Color Psychology
Yellow
Evokes sunshine, positivity, and energy – perfect for our solar solutions.
Blue
Instills trust and reliability in our brand.
Gray
Adds a touch of sophistication and balance.
Usage Guidelines
Reference these suggested guidelines when using the Econ identity in your projects.
Use Econ Yellow for primary CTAs and key visual elements.
White and Black for text and backgrounds to ensure readability.
Blue and Gray as accents to complement our primary palette.
Accessibility
Ensure a minimum contrast ratio of 4.5:1 for text legibility, particularly when using yellow on white or vice versa.